✉news BusinessRetail first seen 5 h ago, last 1 h ago, peak #23
McDonald's launches its own advertising network
Original: McDonald’s takes a bite of retail media with new ad network
McDonald's has launched a new advertising network, moving into the fast-growing retail media business. The move means the fast-food chain will sell ad space and use its customer data to help brands reach consumers, following a broader trend among retailers building advertising arms as a new source of revenue.
Why now: McDonald's joining the booming retail media ad market is a notable shift for a fast-food brand and signals where marketing money is heading.
Rank over time, top of the chart is #1. 4 snapshots from 5 h ago to 1 h ago.
Evidence
- McDonald’s takes a bite of retail media with new ad network · Marketing-Interactive
API: https://socialmediatrends-api.osmike.com/v1/trends/184707