{"ok":true,"trend":{"id":184707,"platform":"news","region":"global","key":"mcdonald’s takes a bite of retail media with new ad network","title":"McDonald’s takes a bite of retail media with new ad network","url":"https://news.google.com/rss/articles/CBMingFBVV95cUxNRk9FVDBMbkttZE5DMGoxc3JNMHoxdzBvTmpYZW1zZ0twbFZENG84R2dvWGRfaVgzQi1jV0RHMi1qV0QzRlZfUWZLdzRsVDFUN0tXZVVyYmg2NVFLOWJKdEE1bkl3X1lQeDNlRTNxR3RJQlp5VUY0NUl0VTk4eTBOWkFPQ2xleGdaMFU3WXlqNFlQd0JGbDdfbzJBWjdBdw?oc=5","first_seen":"2026-09-28T03:18:46.005025Z","last_seen":"2026-09-28T06:02:45.971865Z","last_rank":31,"peak_rank":23,"last_volume":null,"peak_volume":0,"seen_count":3,"score":24.5,"category_hint":"retail","section":"business","category":"retail","summary":"McDonald's has launched a new advertising network, moving into the fast-growing retail media business. The move means the fast-food chain will sell ad space and use its customer data to help brands reach consumers, following a broader trend among retailers building advertising arms as a new source of revenue.","why":"McDonald's joining the booming retail media ad market is a notable shift for a fast-food brand and signals where marketing money is heading.","tone":"neutral","entities":["McDonald's"],"summarized_at":"2026-09-28T03:18:57.244936Z","meta":{"via":"scan","lang":"en","term":"retail","source":"Marketing-Interactive","generic":0.05,"published":"Mon, 28 Sep 2026 02:38:29 GMT"},"nw":0.68,"promo":0.09,"kind":"news_event","importance":1.67,"hidden":false,"hide_reason":null,"judged_at":"2026-09-28T03:18:47.277521Z","title_en":"McDonald's launches its own advertising network","section_name":"Business","category_name":"Retail","timeline":[{"captured_at":"2026-09-28T03:18:46.005025Z","rank":23,"volume":null},{"captured_at":"2026-09-28T04:40:46.446614Z","rank":25,"volume":null},{"captured_at":"2026-09-28T06:02:45.971865Z","rank":31,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMingFBVV95cUxNRk9FVDBMbkttZE5DMGoxc3JNMHoxdzBvTmpYZW1zZ0twbFZENG84R2dvWGRfaVgzQi1jV0RHMi1qV0QzRlZfUWZLdzRsVDFUN0tXZVVyYmg2NVFLOWJKdEE1bkl3X1lQeDNlRTNxR3RJQlp5VUY0NUl0VTk4eTBOWkFPQ2xleGdaMFU3WXlqNFlQd0JGbDdfbzJBWjdBdw?oc=5","author":"Marketing-Interactive","title":"McDonald’s takes a bite of retail media with new ad network","snippet":null,"posted_at":"2026-09-28T02:38:29Z","likes":null}],"elsewhere":[],"window":"7d"}}