✉news BusinessRetail first seen 19 h ago, last 15 h ago, peak #23
McDonald's launches its own advertising network
Original: McDonald’s takes a bite of retail media with new ad network
McDonald's has announced the launch of a new advertising network, moving into the fast-growing retail media space. The move means the fast food giant will sell ad space across its own channels, joining retailers and brands that have built media businesses on their customer data and reach. Industry observers are watching how a restaurant chain competes in a space dominated by grocery and e-commerce players.
Why now: McDonald's entering retail media is notable news for the marketing and advertising industry
Evidence
- McDonald’s takes a bite of retail media with new ad network · Marketing-Interactive
API: https://socialmediatrends-api.osmike.com/v1/trends/184707