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GgoogleGB first seen 2 d ago, last 2 h ago, peak #1

New Twitch data shows creators drive game discovery

Original: twitch

New Twitch data indicates streamers play a major role in helping players discover games, reinforcing the platform's influence on the games market. Alongside this, Snickers is turning Twitch chat into a hunger marketing mechanic, while Pokemon has released limited Gengar, Mewtwo and Umbreon merchandise available in only two locations. The platform remains a central hub where brands and game publishers meet live audiences.

Why now: Fresh Twitch analytics plus brand campaigns on the platform are drawing attention to its marketing power.

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