{"ok":true,"trend":{"id":548847,"platform":"google","region":"GB","key":"twitch","title":"twitch","url":"https://trends.google.com/trending?geo=GB&q=twitch","first_seen":"2026-10-01T01:05:47.207355Z","last_seen":"2026-10-01T04:35:49.596346Z","last_rank":8,"peak_rank":1,"last_volume":1000,"peak_volume":1000,"seen_count":15,"score":5.331875,"category_hint":null,"section":null,"category":null,"summary":"New Twitch data shows the platform's creators play a major role in driving game discovery, giving publishers fresh insight into how viewers find new titles through live streaming. Separately, Snickers has launched a campaign that turns Twitch chat into a hunger-based marketing mechanic, using audience interaction as part of the ad experience. The developments underline Twitch's growing importance to both the games industry and brand advertisers.","why":"Brands and the games industry are paying close attention to Twitch's influence on audiences as new data and ad campaigns highlight its reach.","tone":"neutral","entities":["Twitch","Snickers","Mars"],"summarized_at":"2026-10-01T07:09:16.042354Z","meta":{"lang":"en","picture":"https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRF1dcHR8sY_G8AA6Mgzdx-LnTKMptxLZ_nrtqXLf8WjKtBA4WLwUSJpRvs7bY","traffic":"1000+","published":"Wed, 30 Sep 2026 17:50:00 -0700","picture_source":"Verge Magazine"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Twitch data reveals how streamers drive game discovery","timeline":[{"captured_at":"2026-10-01T01:05:47.207355Z","rank":1,"volume":200},{"captured_at":"2026-10-01T01:20:47.204324Z","rank":1,"volume":200},{"captured_at":"2026-10-01T01:36:46.898883Z","rank":1,"volume":200},{"captured_at":"2026-10-01T01:50:48.854981Z","rank":1,"volume":200},{"captured_at":"2026-10-01T02:05:46.531829Z","rank":1,"volume":500},{"captured_at":"2026-10-01T02:20:46.760452Z","rank":1,"volume":500},{"captured_at":"2026-10-01T02:35:46.972603Z","rank":2,"volume":500},{"captured_at":"2026-10-01T02:50:49.105210Z","rank":2,"volume":500},{"captured_at":"2026-10-01T03:05:49.807438Z","rank":3,"volume":500},{"captured_at":"2026-10-01T03:20:52.862040Z","rank":3,"volume":500},{"captured_at":"2026-10-01T03:35:47.780814Z","rank":3,"volume":500},{"captured_at":"2026-10-01T03:50:48.153508Z","rank":3,"volume":500},{"captured_at":"2026-10-01T04:05:47.194536Z","rank":6,"volume":1000},{"captured_at":"2026-10-01T04:20:48.511645Z","rank":8,"volume":1000},{"captured_at":"2026-10-01T04:35:49.596346Z","rank":8,"volume":1000}],"posts":[{"platform":"google","url":"https://egamersworld.com/blog/new-twitch-data-shows-how-creators-drive-game-disc-P4OUxZAdHE","author":"EGamersWorld","title":"New Twitch Data Shows How Creators Drive Game Discovery","snippet":null,"posted_at":null,"likes":null},{"platform":"google","url":"https://www.contentgrip.com/snickers-feed-trolls-twitch/","author":"ContentGrip","title":"Snickers turns Twitch chat into a hunger marketing mechanic","snippet":null,"posted_at":null,"likes":null}],"elsewhere":[{"id":560786,"platform":"google","region":"CA","title":"twitch","last_rank":10,"last_seen":"2026-10-01T07:05:48.296224Z","summary":"Snickers has launched an interactive mechanic on Twitch aimed at curbing moderation trolls, turning stream chat moderation into part of a marketing campaign. The stunt, reported by Indonesian outlet SuaraGarut.ID, has helped push Twitch into trending lists across the US, UK, France, Italy and Canada, with thousands of people searching for the streaming platform and the unusual brand tie-in."},{"id":550191,"platform":"google","region":"FR","title":"twitch","last_rank":9,"last_seen":"2026-10-01T03:35:47.780814Z","summary":"Snickers is running a Twitch campaign that uses the platform's live chat as an interactive hunger mechanic, tying viewer messages to its classic 'you're not you when you're hungry' positioning. The activation is drawing attention in marketing and advertising circles, with interest rising across the US, UK, Italy and France as brands watch how far game-adjacent interactive ads can go."},{"id":29247,"platform":"google","region":"US","title":"twitch","last_rank":7,"last_seen":"2026-10-01T00:50:46.387277Z","summary":null},{"id":414380,"platform":"google","region":"IT","title":"twitch","last_rank":9,"last_seen":"2026-09-30T21:35:46.302666Z","summary":"Twitch CEO Dan Clancy says the platform is using AI to connect streamers with brand partnerships, while separate reporting indicates AI also plays a role in deciding which creators can earn money from ads. The company has also rolled out tools turning Clips into stream recaps. The announcements are drawing attention to how much of Twitch's creator economy is now shaped by algorithms."},{"id":222844,"platform":"google","region":"JP","title":"twitch","last_rank":10,"last_seen":"2026-09-28T10:50:46.757294Z","summary":null},{"id":138157,"platform":"google","region":"ES","title":"twitch","last_rank":9,"last_seen":"2026-09-27T18:50:48.288814Z","summary":null}],"window":"7d"}}