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Penn study finds gender-based antismoking ads work better
Original: Gender-based antismoking messaging more successful, Penn study finds
Researchers at the University of Pennsylvania report that anti-smoking messages tailored to a person's gender are more effective than generic ones, according to a new study covered by The Daily Pennsylvanian. The finding suggests public health campaigns could improve quit rates by adapting their messaging to men and women differently.
Why now: The study offers a simple, actionable way for public health campaigns to become more effective, prompting discussion among health communicators.
University of PennsylvaniaThe Daily Pennsylvanian
Evidence
- Gender-based antismoking messaging more successful, Penn study finds · The Daily Pennsylvanian
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