{"ok":true,"trend":{"id":435673,"platform":"news","region":"global","key":"gender-based antismoking messaging more successful, penn study finds","title":"Gender-based antismoking messaging more successful, Penn study finds","url":"https://news.google.com/rss/articles/CBMiqAFBVV95cUxQWFhieXdhN2ZtVkEzdXhvcFBGT0xsLXlnX3hVVXRyMmRmSkljMDRkWmZTSEhCTlV5N3EwS2dRSjlMUnBhNFVYOENtSUdocnNKLW1ZMVFpU09yajBjZ1RDbHpoS3Q5UGxhWlQzd0hISU9SaWlJanRUc3l3cWF6d01oNUtyMDB2b0FJX3FpOVNmb3ZDN0lpVHlDTFNydTdmWFF1M3ZyT1BQOEk?oc=5","first_seen":"2026-09-30T03:25:28.934403Z","last_seen":"2026-09-30T04:48:09.887922Z","last_rank":37,"peak_rank":37,"last_volume":null,"peak_volume":0,"seen_count":2,"score":19.03,"category_hint":"science","section":"science","category":"science","summary":"Researchers at the University of Pennsylvania report that anti-smoking messages tailored to a person's gender are more effective than generic ones, according to a new study covered by The Daily Pennsylvanian. The finding suggests public health campaigns could improve quit rates by adapting their messaging to men and women differently.","why":"The study offers a simple, actionable way for public health campaigns to become more effective, prompting discussion among health communicators.","tone":"neutral","entities":["University of Pennsylvania","The Daily Pennsylvanian"],"summarized_at":"2026-09-30T03:27:20.644757Z","meta":{"via":"scan","lang":"en","term":"study finds","source":"The Daily Pennsylvanian","published":"Wed, 30 Sep 2026 02:29:18 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Penn study finds gender-based antismoking ads work better","section_name":"Science","category_name":"Science","timeline":[{"captured_at":"2026-09-30T03:25:28.934403Z","rank":37,"volume":null},{"captured_at":"2026-09-30T04:48:09.887922Z","rank":37,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMiqAFBVV95cUxQWFhieXdhN2ZtVkEzdXhvcFBGT0xsLXlnX3hVVXRyMmRmSkljMDRkWmZTSEhCTlV5N3EwS2dRSjlMUnBhNFVYOENtSUdocnNKLW1ZMVFpU09yajBjZ1RDbHpoS3Q5UGxhWlQzd0hISU9SaWlJanRUc3l3cWF6d01oNUtyMDB2b0FJX3FpOVNmb3ZDN0lpVHlDTFNydTdmWFF1M3ZyT1BQOEk?oc=5","author":"The Daily Pennsylvanian","title":"Gender-based antismoking messaging more successful, Penn study finds","snippet":null,"posted_at":"2026-09-30T02:29:18Z","likes":null}],"elsewhere":[],"window":"7d"}}