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ASICS issues world's first conservation warning over declining human movement

Original: ASICS Issues World’s First Conservation Warning for Movement as New Research Reveals We’re Moving Less

Sportswear brand ASICS has issued what it calls the world's first conservation warning for movement, framing physical inactivity as a threat comparable to environmental decline. The move accompanies new company research indicating that people worldwide are moving less than before, prompting discussion about sedentary lifestyles and their impact on physical and mental health.

Why now: The unusual framing of inactivity as a conservation issue, backed by new research findings, is drawing attention to declining global activity levels.

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