{"ok":true,"trend":{"id":408366,"platform":"news","region":"global","key":"asics issues world’s first conservation warning for movement as new research reveals we’re moving less","title":"ASICS Issues World’s First Conservation Warning for Movement as New Research Reveals We’re Moving Less","url":"https://news.google.com/rss/articles/CBMizwFBVV95cUxNRm1OdUFnTG16b2ZMUWpLeWVVNlpNdU1tOEtObVp0bkZzZ3l5MUl4OHlyWk9PWnBJbzZaWG9kcmVWSXZrVktUVzU5dERoMmhqWlZkVDNCYVozT0RYbUNiNFVaOFNDU3dIN0tfMURqNmphc2RtdXRPS1FFTEVscEdjMmxOYjA5d0E1VzFBMTJvYnZSV0drNmN4YVBmRno3ejctYXY3aWpZQmlLbmx6bzlMOUNLMk5YUnA2eUZwTHVUcHhmNmlWMERSUmJldTRrVkk?oc=5","first_seen":"2026-09-29T22:09:53.477768Z","last_seen":"2026-09-29T22:09:53.477768Z","last_rank":34,"peak_rank":34,"last_volume":null,"peak_volume":null,"seen_count":1,"score":0.6071875,"category_hint":"mental_health","section":"health","category":"mental_health","summary":"Sportswear brand ASICS has issued what it calls the world's first conservation warning for movement, framing physical inactivity as a threat comparable to environmental decline. The move accompanies new company research indicating that people worldwide are moving less than before, prompting discussion about sedentary lifestyles and their impact on physical and mental health.","why":"The unusual framing of inactivity as a conservation issue, backed by new research findings, is drawing attention to declining global activity levels.","tone":"neutral","entities":["ASICS"],"summarized_at":"2026-09-29T22:10:44.378541Z","meta":{"via":"scan","lang":"en","term":"mental health","source":"ASICS EMEA Newsroom","published":"Tue, 29 Sep 2026 22:01:48 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"ASICS issues world's first conservation warning over declining human movement","section_name":"Health","category_name":"Mental Health","timeline":[{"captured_at":"2026-09-29T22:09:53.477768Z","rank":34,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMizwFBVV95cUxNRm1OdUFnTG16b2ZMUWpLeWVVNlpNdU1tOEtObVp0bkZzZ3l5MUl4OHlyWk9PWnBJbzZaWG9kcmVWSXZrVktUVzU5dERoMmhqWlZkVDNCYVozT0RYbUNiNFVaOFNDU3dIN0tfMURqNmphc2RtdXRPS1FFTEVscEdjMmxOYjA5d0E1VzFBMTJvYnZSV0drNmN4YVBmRno3ejctYXY3aWpZQmlLbmx6bzlMOUNLMk5YUnA2eUZwTHVUcHhmNmlWMERSUmJldTRrVkk?oc=5","author":"ASICS EMEA Newsroom","title":"ASICS Issues World’s First Conservation Warning for Movement as New Research Reveals We’re Moving Less","snippet":null,"posted_at":"2026-09-29T22:01:48Z","likes":null}],"elsewhere":[],"window":"7d"}}