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McDonald's turns to AI to set menu prices
Original: Inside McDonald’s push to have AI price your Big Mac
McDonald's is developing artificial intelligence systems to determine prices for items like the Big Mac, according to Reuters reporting. The fast-food giant aims to use AI to adjust prices dynamically, potentially based on demand, time of day or location. The move raises questions about how algorithmic pricing could affect what customers pay for everyday meals.
Why now: New reporting on McDonald's adopting AI-driven dynamic pricing is drawing attention over its implications for consumer costs.
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