{"ok":true,"trend":{"id":349344,"platform":"news","region":"global","key":"inside mcdonald’s push to have ai price your big mac","title":"Inside McDonald’s push to have AI price your Big Mac","url":"https://news.google.com/rss/articles/CBMimAFBVV95cUxPZTUwSDRkVzM5OHNmYzN0ekFqdUMwTVVzQmtnc1A5ZXJvNHZENzJ0bHhVWE53aDdYc2Rnams0RjJ6Q0hOYU9zblpUYmk1LVRodW54U1dienZYMEg4em1pdXhJcmI1RGxRMjVjTGdKSV9IVEtFb2tLcjJaRFBXR0c4VTQ4Y0ZieVpEcnFnTGk4YVhiSU1zb3ZCTA?oc=5","first_seen":"2026-09-29T10:52:54.811837Z","last_seen":"2026-09-30T03:17:30.427770Z","last_rank":18,"peak_rank":9,"last_volume":null,"peak_volume":0,"seen_count":12,"score":50.03,"category_hint":"ai","section":"technology","category":"ai","summary":"McDonald's is reported to be working on using artificial intelligence to adjust prices of items like the Big Mac, potentially varying costs based on demand and other factors. The report, from Reuters, highlights the fast-food giant's broader push to modernise operations with AI technology. The idea of algorithmic pricing in everyday fast food has drawn attention over its possible impact on customers.","why":"Algorithmic or surge-style pricing at a major fast-food chain raises concerns about fairness and costs for consumers","tone":"mixed","entities":["McDonald's","Reuters"],"summarized_at":"2026-09-29T22:58:46.874474Z","meta":{"via":"scan","lang":"en","term":"ai","source":"Reuters","published":"Tue, 29 Sep 2026 21:08:10 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"McDonald's explores AI-driven dynamic pricing for menus","section_name":"Technology","category_name":"AI","timeline":[{"captured_at":"2026-09-29T10:52:54.811837Z","rank":22,"volume":null},{"captured_at":"2026-09-29T12:14:54.084917Z","rank":12,"volume":null},{"captured_at":"2026-09-29T13:36:54.478388Z","rank":9,"volume":null},{"captured_at":"2026-09-29T14:59:00.611282Z","rank":13,"volume":null},{"captured_at":"2026-09-29T16:20:55.644016Z","rank":11,"volume":null},{"captured_at":"2026-09-29T17:42:54.857630Z","rank":12,"volume":null},{"captured_at":"2026-09-29T19:04:54.718548Z","rank":18,"volume":null},{"captured_at":"2026-09-29T20:26:54.301449Z","rank":20,"volume":null},{"captured_at":"2026-09-29T23:10:54.186913Z","rank":15,"volume":null},{"captured_at":"2026-09-30T00:33:09.474913Z","rank":18,"volume":null},{"captured_at":"2026-09-30T01:55:08.254838Z","rank":18,"volume":null},{"captured_at":"2026-09-30T03:17:30.427770Z","rank":18,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMimAFBVV95cUxPZTUwSDRkVzM5OHNmYzN0ekFqdUMwTVVzQmtnc1A5ZXJvNHZENzJ0bHhVWE53aDdYc2Rnams0RjJ6Q0hOYU9zblpUYmk1LVRodW54U1dienZYMEg4em1pdXhJcmI1RGxRMjVjTGdKSV9IVEtFb2tLcjJaRFBXR0c4VTQ4Y0ZieVpEcnFnTGk4YVhiSU1zb3ZCTA?oc=5","author":"Reuters","title":"Inside McDonald’s push to have AI price your Big Mac","snippet":null,"posted_at":"2026-09-29T10:30:12Z","likes":null}],"elsewhere":[],"window":"7d"}}