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Williams F1 announces collaboration with K-pop star TZUYU
Original: Williams F1 announces huge K-pop star TZUYU collaboration
Williams Formula 1 team has announced a collaboration with TZUYU, the K-pop star and member of girl group TWICE. Details of the partnership have not yet been fully laid out, but the announcement pairs a major motorsport brand with one of the most recognisable figures in Korean pop music, continuing the trend of F1 teams reaching into global entertainment markets.
Why now: The crossover between Formula 1 and a major K-pop celebrity generates widespread interest from both motorsport and music fans.
Williams F1TZUYUTWICEFormula 1
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- Williams F1 announces huge K-pop star TZUYU collaboration · motorsport.com
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