✉news SportMotorsport first seen 3 h ago, last 46 min ago, peak #23
Williams F1 announces collaboration with K-pop star TZUYU
Original: Williams F1 announces huge K-pop star TZUYU collaboration
Williams Racing has announced a collaboration with TZUYU, the South Korean singer from K-pop group TWICE. The partnership between the Formula 1 team and the idol is expected to include promotional content and cross-brand campaigns, as motorsport teams increasingly team up with music and entertainment figures to reach younger, global audiences. Further details of the deal have not yet been disclosed.
Why now: The pairing of a Formula 1 team with a major K-pop star generates buzz across both motorsport and pop culture fanbases.
Williams RacingTZUYUTWICEFormula 1
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- Williams F1 announces huge K-pop star TZUYU collaboration · motorsport.com
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