✉news LifeFashion first seen 10 h ago, last 27 min ago, peak #3
Heron Preston Partners With Formula E on Fashion and GEN4 Design
Original: EXCLUSIVE: Heron Preston Partners With Formula E on Fashion, Materials and GEN4 Design
Designer Heron Preston has entered a partnership with Formula E covering fashion collaborations, materials innovation and design work on the series' upcoming GEN4 race car. Announced exclusively via WWD, the deal links the streetwear designer's sustainable-materials approach with the all-electric racing championship, spanning apparel collections and design input on the next-generation vehicle.
Why now: The unexpected crossover between high fashion and electric motorsport is drawing attention in both industries.
Rank over time, top of the chart is #1. 8 snapshots from 10 h ago to 27 min ago.
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