✉news LifeFashion first seen 4 h ago, last 1 h ago, peak #3
Heron Preston Partners With Formula E on GEN4 Design
Original: EXCLUSIVE: Heron Preston Partners With Formula E on Fashion, Materials and GEN4 Design
Designer Heron Preston has entered a partnership with Formula E covering fashion collections, materials innovation and design work on the series' upcoming GEN4 race car. The collaboration, reported exclusively by WWD, links the streetwear designer's sustainable materials focus with the all-electric racing championship. Details of the scope and timing of the collaboration have not yet been fully disclosed.
Why now: The announcement is new and notable as an exclusive crossover between high fashion and electric motorsport.
Rank over time, top of the chart is #1. 3 snapshots from 4 h ago to 1 h ago.
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