✉news HealthNutrition first seen 4 h ago, last 4 h ago, peak #32
UK Advertising Watchdog Flags Health Claim Breaches by Food Brands
Original: ASA calls out health claim breaches as food brands become function focused
The UK Advertising Standards Authority has highlighted breaches of health-claim rules as more food brands market products with functional health benefits. The regulator's intervention signals growing scrutiny of nutrition and wellness marketing, as companies increasingly promote added vitamins, probiotics and other functional ingredients in everyday foods.
Why now: Regulatory action on health claims is timely as functional food marketing expands rapidly
Advertising Standards Authorityfood brands
Evidence
- ASA calls out health claim breaches as food brands become function focused · NutraIngredients.com
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