{"ok":true,"trend":{"id":229876,"platform":"news","region":"global","key":"asa calls out health claim breaches as food brands become function focused","title":"ASA calls out health claim breaches as food brands become function focused","url":"https://news.google.com/rss/articles/CBMisAFBVV95cUxPRjNzcDVjZWFkNVNTb2wxZ3EyZWxzVFRKYXZkZGFTTFhIVlZrd0Y1MWtrVXFYNEpzUGxHSnlrRFZoalpRN0E3VlNmQW1xeExqOERhSE15OXBHWUgtU1RZVEZ0TWFpRmNDZnBaVXRmVGZQdl8waDFDYkV1dmRKd0pEc1QxN0tPcHNKbDAxNGlKdG9jY3lTM3FHOExESHJYcTFSRjNTYzlTcm1tYWIwUTVDSw?oc=5","first_seen":"2026-09-28T11:56:47.250362Z","last_seen":"2026-09-28T11:56:47.250362Z","last_rank":32,"peak_rank":32,"last_volume":null,"peak_volume":null,"seen_count":1,"score":0.6496875,"category_hint":"nutrition","section":"health","category":"nutrition","summary":"The UK Advertising Standards Authority has highlighted breaches of health-claim rules as more food brands market products with functional health benefits. The regulator's intervention signals growing scrutiny of nutrition and wellness marketing, as companies increasingly promote added vitamins, probiotics and other functional ingredients in everyday foods.","why":"Regulatory action on health claims is timely as functional food marketing expands rapidly","tone":"neutral","entities":["Advertising Standards Authority","food brands"],"summarized_at":"2026-09-28T11:58:10.110168Z","meta":{"via":"scan","lang":"en","term":"nutrition","source":"NutraIngredients.com","generic":0.08,"published":"Mon, 28 Sep 2026 11:21:18 GMT"},"nw":0.5,"promo":0.03,"kind":"news_event","importance":1.49,"hidden":false,"hide_reason":null,"judged_at":"2026-09-28T11:56:48.943864Z","title_en":"UK Advertising Watchdog Flags Health Claim Breaches by Food Brands","section_name":"Health","category_name":"Nutrition","timeline":[{"captured_at":"2026-09-28T11:56:47.250362Z","rank":32,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMisAFBVV95cUxPRjNzcDVjZWFkNVNTb2wxZ3EyZWxzVFRKYXZkZGFTTFhIVlZrd0Y1MWtrVXFYNEpzUGxHSnlrRFZoalpRN0E3VlNmQW1xeExqOERhSE15OXBHWUgtU1RZVEZ0TWFpRmNDZnBaVXRmVGZQdl8waDFDYkV1dmRKd0pEc1QxN0tPcHNKbDAxNGlKdG9jY3lTM3FHOExESHJYcTFSRjNTYzlTcm1tYWIwUTVDSw?oc=5","author":"NutraIngredients.com","title":"ASA calls out health claim breaches as food brands become function focused","snippet":null,"posted_at":"2026-09-28T11:21:18Z","likes":null}],"elsewhere":[],"window":"7d"}}