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functional nutrition
Trends
- 1UK Advertising Watchdog Flags Health Claim Breaches by Food Brands●ASA calls out health claim breaches as food brands become function focused
The UK Advertising Standards Authority has highlighted breaches of health-claim rules as more food brands market products with functional health benefits. The regulator's intervention signals growing scrutiny of nutrition and wellness marketing, as companies increasingly promote added vitamins, probiotics and other functional ingredients in everyday foods.
- 2Eclipse Ingredients scales human lactoferrin production platform▼🎥 Eclipse Ingredients scales human lactoferrin platform: 'We’re executing at a speed that is unheard of in this space'
Biotech firm Eclipse Ingredients says it is scaling up its human lactoferrin platform, with company leadership claiming execution speeds 'unheard of' in the alternative protein and functional ingredients space. Human lactoferrin, a protein found in breast milk, is sought after for infant nutrition and health products, and producing it without dairy or human sources is seen as a significant step for precision fermentation.
- 3Functional Nutrition Gains Ground Across Asia's Ageing Population▼From Youth to Ageing: The Rise of Functional Nutrition in Asia
Reports highlight the growing functional nutrition sector in Asia, driven by demand from both young consumers seeking health-boosting products and older populations needing age-specific dietary support. Manufacturers are reformulating foods and beverages with added vitamins, probiotics and other functional ingredients to serve a market shaped by demographic change across the region.