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Mmastodon LifeFashion first seen 4 h ago, last 39 min ago, peak #8

BrooklynVegan Went From Indie Rock Blog to Ghost Site

Original: BrooklynVegan Went From Indie Rock Blog to Ghost Site https://www.nytimes.com/2026/09/27/style/brooklyn-vegan-indie-rock

The New York Times reports that BrooklynVegan, once a leading independent indie rock blog, has turned into a ghost site under corporate ownership. The piece traces how the music publication's content and identity were hollowed out after being acquired, leaving little of the original editorial operation. Readers and music writers are sharing the story as a cautionary tale about independent music media being absorbed and effectively abandoned by corporate owners.

Why now: A New York Times feature about a beloved indie music blog's decline is resonating with music fans and former bloggers mourning independent music media.

BrooklynVeganNew York Times

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