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PepsiCo and Monster challenge India's energy drink label ban
Original: PepsiCo, Monster challenge India 'energy drink' label ban citing business impact
Beverage giants PepsiCo and Monster are legally challenging an Indian regulatory ban on using the 'energy drink' label on their products, arguing the restriction causes significant business impact. The dispute centres on India's food safety standards, which restrict how such drinks can be marketed and categorised. The case highlights ongoing tensions between global drink makers and Indian regulators over labelling rules.
Why now: Global beverage companies are clashing with Indian regulators over labelling rules that affect a major market.
PepsiCoMonster BeverageIndiaFood Safety and Standards Authority of India
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