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Ubisoft Renames Studio Group After Massive Entertainment

Original: Ubisoft Adopts Massive Entertainment as Name of Studio Group Led by Christoph Hartmann

Ubisoft has renamed its studio group, led by Christoph Hartmann, adopting the Massive Entertainment name for the organisation. The move groups the publisher's development studios under a brand better known internationally than the previous umbrella label. Massive Entertainment, based in Malmö, Sweden, is behind franchises such as The Division, and will now lend its name to the wider studio collective.

Why now: A major publisher rebranding its studio group under the Massive Entertainment name is notable news for the games industry.

UbisoftMassive EntertainmentChristoph Hartmann

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• Ubisoft Adopts Massive Entertainment as Name of Studio Group Led by Christoph Hartmann · Variety

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