✉news SportTennis first seen 17 h ago, last 14 h ago, peak #26
Veritone signs licensing deal for ATP Media tennis archive
Original: Veritone strikes licensing deal for ATP Media tennis archive
AI and licensing company Veritone has struck a deal with ATP Media to license the men's professional tennis archive. The agreement gives Veritone rights to manage and distribute ATP Media's footage, opening the sport's historical content to broadcasters, brands and digital platforms. The move reflects growing demand for sports archives as media companies look to monetize back catalogs.
Why now: Fresh commercial news about monetizing professional tennis footage through AI-driven licensing.
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