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Coca-Cola's Olympic partnership traced from 1928 to LA28

Original: From Amsterdam 1928 to LA28: Coca-Cola’s journey through Olympic history

Coca-Cola's relationship with the Olympic Games is being highlighted, from its first appearance at the Amsterdam 1928 Games to its continued involvement through the upcoming LA28 Olympics. The feature looks at nearly a century of sponsorship, marking the company as one of the longest-standing Olympic partners and charting how that presence has evolved across eras of the Games.

Why now: Interest in the Olympics is building ahead of the LA28 Games, prompting looks back at long-running sponsorships.

Coca-ColaOlympic GamesAmsterdam 1928LA28

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