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AI Could End the Era of Lazy Bank Customers

Original: Lazy Customers Are Great for Banks. Could AI Change that? https://www.wsj.com/finance/banking/lazy-customers-are-great-f

The Wall Street Journal examines how banks profit from customers who leave money in low-yield accounts and rarely switch providers, and asks whether artificial intelligence could change this dynamic. AI tools that compare rates, automate money movement, and advise users could make inertia less profitable, forcing banks to compete harder for deposits.

Why now: AI's rapid advance into personal finance is prompting debate about whether it will erode banks' traditional reliance on customer inertia.

Wall Street Journalbanksartificial intelligence

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