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JioStar Executive Urges India To Restore TV Ratings Before Festive Season
Original: JioStar Executive Asks India To Restore TV Ratings Before Festive Season
A JioStar executive has called on India to restore television ratings ahead of the festive season, according to the Northeast Times. India's TV audience measurement system has faced disruption, leaving broadcasters without reliable viewership data at a time when advertising demand peaks around festivals. The appeal underscores industry concern that the absence of ratings hurts ad sales and programming decisions during the busiest weeks of the broadcast calendar.
Why now: The festive season is a peak advertising period, and missing TV ratings directly affects broadcaster revenues and planning.
Evidence
- JioStar Executive Asks India To Restore TV Ratings Before Festive Season · Northeast Times
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