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EFF says DraftKings uses AI to target problem gamblers

Original: DraftKings is using AI to behaviorally target chronic gamblers

The Electronic Frontier Foundation has published an analysis accusing DraftKings of using artificial intelligence and behavioral advertising to identify and target chronic gamblers with promotions. The group argues the practice supercharges the harms of online betting by exploiting people showing signs of addictive behavior. The report is drawing attention and criticism of AI-driven ad targeting in the gambling industry.

Why now: A new EFF report accusing a major sportsbook of AI-powered predatory targeting has sparked debate over gambling ads and AI ethics.

DraftKingsElectronic Frontier Foundation

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Evidence

• DraftKings Is Using AI to Behaviorally Target Chronic Gamblers · paimapi · 561

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