✉news BusinessStartups first seen 16 h ago, last 2 min ago, peak #2
Creators Shift From Brand Deals To Startup Equity
Original: Creators Are Moving From Brand Deals To Startup Equity
A growing number of online creators are moving away from one-off brand sponsorships and instead negotiating equity stakes in early-stage startups. The shift reflects a maturing creator economy, where influencers leverage their audiences for longer-term ownership rather than short-term advertising income, aligning their earnings with the companies they promote.
Why now: The creator economy is maturing and influencers increasingly see equity as more valuable than one-off sponsorship fees.
Rank over time, top of the chart is #1. 5 snapshots from 5 h ago to 2 min ago.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/33114