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✉news BusinessRetail first seen 1 d ago, last 13 h ago, peak #7

Retail Groups Urge FTC to Rethink Personalized Pricing Guidance

Retail industry groups are calling on the Federal Trade Commission to revise or reconsider its guidance on personalized pricing, the practice of setting different prices for different customers based on their data. The trade associations argue the FTC's current approach is unclear or overly restrictive, and they want clearer rules on when data-driven price discrimination could violate consumer protection laws.

Why now: The FTC's recent attention to personalized pricing has prompted industry groups to push back over regulatory uncertainty and compliance costs.

Federal Trade Commissionretail industry groups

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