✉news BusinessStartups first seen 8 h ago, last 28 min ago, peak #29
Gen Z friends turn pickle obsession into Rs 81 crore startup
Original: Gen Z friends turned their shared pickle obsession on TikTok into a food startup now valued at Rs 81 crore
A group of Gen Z friends who bonded over a shared love of pickles have built the craze into a food startup now valued at Rs 81 crore. The business grew out of their pickle content and enthusiasm, which drew a large following and eventually became a commercial brand. The story has caught attention as an example of how social media interests can be converted into a serious consumer venture at a young age.
Why now: A viral social media hobby turning into a multi-crore startup is an inspiring and shareable entrepreneurship story.
Rank over time, top of the chart is #1. 7 snapshots from 8 h ago to 28 min ago.
Evidence
- Gen Z friends turned their shared pickle obsession on TikTok into a food startup now valued at Rs 81 crore · The Economic Times
API: https://socialmediatrends-api.osmike.com/v1/trends/2660