Mmastodon BusinessBanking first seen 22 h ago, last 10 h ago, peak #4

Purple Group launches embedded finance division Hello Purple

Original: Purple Group launches embedded finance division Hello Purple The group is packaging its own technology as an offering to

South African investment group Purple Group has launched Hello Purple, a new embedded finance division that will package the company's own technology and offer it to fintech developers. The move lets other businesses build Purple's financial infrastructure directly into their own products. The launch was reported by FinTech Futures and is being shared within banking and fintech circles as another sign of established financial firms moving into the embedded finance market.

Why now: The launch of a new embedded finance offering by an established investment group is news of interest to the fintech and banking industry.

Purple GroupHello Purple

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Evidence

• Purple Group launches embedded finance division Hello Purple The group is packaging its own technology as an offering to fintech developers through its new Hello Purple business. https://www. fintechfutures.com/embedded-fi nance/purple-group-launches-hello-purple # FinTech #… · AlexJimenez@mas.to · 1

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