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Walmart CEO rules out history-based price hikes
Original: Walmart won't hike prices based on your shopping history, CEO says https://www.theverge.com/tech/1001492/walmart-dynamic
Walmart's chief executive says the retailer will not raise prices for individual customers based on their shopping history. The statement follows growing scrutiny of dynamic pricing and electronic shelf labels, which allow stores to adjust prices quickly. Shoppers and privacy advocates have worried such technology could enable personalized pricing. Walmart is stressing that its digital labels are for efficiency, not targeted price increases.
Why now: Walmart is responding to consumer concerns that electronic shelf labels and dynamic pricing could lead to personalized price hikes.
Evidence
- Walmart won't hike prices based on your shopping history, CEO says https://www.theverge.com/tech/1001492/walmart-dynamic-pricing-digital-shelf-labels # Retail # Business # Technology · the_verge@robot.villas · 3
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