✉news SportSports first seen 2 h ago, last 33 min ago, peak #1
Alibaba Named Official Tech and Cloud Partner of Brooklyn Nets
Original: Brooklyn Sports & Entertainment Names Alibaba Group an Official Technology and Cloud Partner of the Brooklyn Nets
Brooklyn Sports & Entertainment has announced Alibaba Group as an official technology and cloud partner of the Brooklyn Nets. The deal makes the Chinese e-commerce and cloud computing giant a technology partner of the NBA franchise, part of a wider push by Alibaba to expand its cloud business and sports sponsorships internationally. Details on the length and financial terms of the partnership were not disclosed.
Why now: The pairing of a major Chinese tech company with a high-profile NBA team highlights Alibaba's push into US sports sponsorship and cloud services.
Alibaba GroupBrooklyn NetsBrooklyn Sports & EntertainmentNBA
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