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BMW's U.S. Sales Rise While Its EVs Struggle

Original: BMW's U.S. Sales Are Up. But Its EVs Are Struggling

BMW's overall sales in the United States are growing, but its electric vehicle sales are lagging behind. The contrast highlights a broader tension in the American car market, where buyers continue to favor gasoline and hybrid models even as automakers push electric lineups. BMW now faces the challenge of converting strong brand demand into EV uptake.

Why now: BMW's overall U.S. sales growth stands in sharp contrast to weak electric vehicle demand, a tension playing out across the whole auto industry.

BMWUnited States

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