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Japanese consumers turn to coffee substitutes as prices climb
Original: Rising coffee prices drive search for substitutes in Japan
Coffee prices are rising in Japan, prompting consumers and businesses to look for alternative drinks. According to a report carried by Asia News Network, the search for substitutes is being driven by the climbing cost of coffee. No further details on the price increases or which substitutes are gaining popularity were provided.
Why now: unclear
Evidence
- Rising coffee prices drive search for substitutes in Japan · Asia News Network
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