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Yhn TechnologyGadgets first seen 4 h ago, last 41 min ago, peak #6

Microsoft quietly drops Copilot+ branding from new laptops

Original: Microsoft drops Copilot+ branding from its new laptops

Microsoft has stopped using the Copilot+ branding on its newest laptops, with a Surface corporate vice president confirming the new devices meet the hardware requirements but will not carry the controversial label. The move marks a retreat from the AI-focused marketing push Microsoft introduced for its Windows PCs, though the company says the machines still meet the technical criteria.

Why now: The branding was heavily promoted as central to Microsoft's AI PC strategy, so removing it signals a notable change in marketing direction.

MicrosoftSurfaceCopilot+

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