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✉news BusinessRetail first seen 6 h ago, last 9 min ago, peak #5

Walmart vows not to use customer data for personalized pricing

Original: Walmart vows not to use customer data for personalized pricing: 'We won't do it'

Walmart has pledged it will not use customer data to set personalized prices, stating plainly: 'We won't do it.' The commitment addresses growing consumer concern that retailers could charge different customers different prices based on their shopping habits, location or perceived spending power. The statement comes amid wider scrutiny of how major retailers collect and use shopper data.

Why now: Consumers are increasingly worried about how retailers use their personal data, making Walmart's public pledge newsworthy.

Walmart

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