Mmastodon BusinessBanking first seen 19 h ago, last 1 h ago, peak #4
Huntington merges marketing and digital under former USAA executive
Original: Huntington unites marketing, digital in a push for growth Former USAA executive Ameesh Vakharia has been tasked with ali
Huntington National Bank has combined its marketing and digital functions as part of a growth push, hiring former USAA executive Ameesh Vakharia to lead the effort. He is tasked with aligning the regional bank's brand experience with its digital product delivery. The move signals the bank's intent to compete more closely with larger institutions on customer experience and digital banking.
Why now: Banks are racing to unify brand and digital experience as competition in US retail banking intensifies.
Huntington National BankAmeesh VakhariaUSAA
Rank over time, top of the chart is #1. 3 snapshots from 4 h ago to 1 h ago.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/149289