✉news HealthNutrition first seen 2 h ago, last 1 h ago, peak #29
Fonterra targets nutrition market for weight-loss drug users
Original: Fonterra cashes in on nutritional needs of those on weight-loss medications
New Zealand dairy giant Fonterra is moving to serve the nutritional needs of people taking weight-loss medications such as GLP-1 drugs, which can reduce appetite and lead to protein and nutrient shortfalls. The company is developing products aimed at this growing group of consumers, positioning dairy ingredients as a way to help patients maintain muscle mass and balanced nutrition while eating less.
Why now: The rapid global rise of weight-loss medications has created a new nutrition market that food and dairy companies are racing to serve.
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