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Qualcomm Challenges Apple With New Chip This Week

Original: Qualcomm Takes on Apple's New Chip, Fitness Tracker, Updated Macs and More: This Week in Appleverse

Qualcomm is taking on Apple's latest chip in what is shaping up as a renewed battle over mobile and computing silicon. The week also brought news on Apple's front, including a fitness tracker, updated Macs and other product developments. The rivalry matters because Qualcomm's chips increasingly power Windows laptops that compete directly with Apple's Mac lineup, setting up a contest over performance and battery life claims.

Why now: Qualcomm's newest chip is being positioned as a direct competitor to Apple's silicon, making the smartphone and PC chip rivalry news again.

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