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Study finds most financial influencers lack professional credentials

Original: Only 2.2% of financial content creators hold CFP, CFA or CPA credentials, study of 692 million views finds

A new study examining 692 million views of financial content found that only 2.2% of creators producing it hold recognised credentials such as CFP, CFA or CPA. The finding has raised questions about the quality and reliability of personal finance advice circulating online, as audiences increasingly turn to social media creators over traditional advisers for money guidance.

Why now: Concerns about unqualified influencers giving financial advice to millions of viewers are resurfacing with new data quantifying the problem.

CFPCFACPAfinancial influencers

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Evidence

• Only 2.2% of financial content creators hold CFP, CFA or CPA credentials, study of 692 million views finds · Yahoo! Finance Canada

API: https://socialmediatrends-api.osmike.com/v1/trends/105948