✉news ScienceScience first seen 4 h ago, last 3 h ago, peak #13
Nicotine Finds a New Place in the Wellness Movement
Original: Nicotine Is Mounting a Comeback in the Wellness Movement
WIRED reports that nicotine, long associated with smoking and health harm, is being rebranded and repositioned within the wellness movement. Wellness circles and product makers are promoting forms like pouches and low-dose products as cognitive enhancers or alternatives to cigarettes. The trend is drawing attention and skepticism, since nicotine remains addictive and its purported health benefits are debated by medical experts.
Why now: A major publication has highlighted the surprising rebranding of nicotine as a wellness product, sparking debate over health claims.
WIREDnicotinewellness industry
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