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sports nutrition
Trends
- 1Herbalife India Named Official Nutrition Partner of Indian Olympic Association●Herbalife India Becomes Official Nutrition Partner for Indian Olympic Association
Herbalife India has been announced as the official nutrition partner of the Indian Olympic Association. The partnership will support Indian athletes preparing for international competition, aligning the nutrition company with India's Olympic programme. It is the latest corporate tie-up for Indian sport as the country builds momentum toward future Olympic cycles and expands commercial partnerships around its national teams.
- 2Those Vegan Cowboys Lead €1.2M Cow-Free Casein Sports Nutrition Project▼Those Vegan Cowboys Leads €1.2M Project to Make Sports Nutrition Products with Cow-Free Casein Protein
Food tech company Those Vegan Cowboys is leading a €1.2 million project to develop sports nutrition products using casein protein made without cows, using precision fermentation to produce dairy-identical protein. The funding will support development of the cow-free casein for protein powders and other athletic nutrition applications, offering an animal-free alternative to conventional whey and casein supplements.
- 3Sports Dietitian Says 'Third-Party Tested' Labels Not Enough for Supplements▼"Third-Party Tested" Isn't Good Enough, Sports Dietitian Tells Supplement Brands
A sports dietitian is calling on supplement manufacturers to raise their standards, arguing that a 'third-party tested' claim alone does not guarantee product quality or safety. The critique, published in Nutritional Outlook, suggests brands need more rigorous certification and transparency about what testing actually covers, including banned substances and label accuracy. The message lands amid ongoing scrutiny of the largely unregulated supplement industry.
- 4Creatine Gains Ground Beyond Sports, Into Healthy Aging▼From Sports Performance to Healthy Aging, Creatine Finds New Momentum
Creatine, long associated with athletic performance and muscle building, is attracting renewed interest for its potential role in healthy aging. Industry coverage highlights growing attention on the supplement's benefits beyond the gym, including muscle preservation and possible cognitive support in older adults. The discussion reflects a broader trend of established sports nutrition ingredients being repositioned for older consumers and mainstream wellness markets.