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sports nutrition
Trends
- 1Those Vegan Cowboys Lead €1.2M Cow-Free Casein Sports Nutrition Project▼Those Vegan Cowboys Leads €1.2M Project to Make Sports Nutrition Products with Cow-Free Casein Protein
Belgian food-tech company Those Vegan Cowboys is leading a €1.2 million project to develop sports nutrition products using casein protein made without cows, via precision fermentation. The funding will support development of cow-free casein for use in protein products aimed at athletes, part of a wider push to offer dairy proteins without animal agriculture.
- 2Creatine Gains Ground Beyond Sports, Into Healthy Aging▼From Sports Performance to Healthy Aging, Creatine Finds New Momentum
Creatine, long associated with athletic performance and muscle building, is attracting renewed interest for its potential role in healthy aging. Industry coverage highlights growing attention on the supplement's benefits beyond the gym, including muscle preservation and possible cognitive support in older adults. The discussion reflects a broader trend of established sports nutrition ingredients being repositioned for older consumers and mainstream wellness markets.
- 3Sports Dietitian Says Third-Party Testing Not Enough for Supplements▼"Third-Party Tested" Isn't Good Enough, Sports Dietitian Tells Supplement Brands
A sports dietitian has told supplement brands that simply labelling products as third-party tested is not good enough to assure consumers of quality and safety. The critique, reported by industry outlet Nutritional Outlook, argues brands need stronger verification and transparency around what testing actually covers. The comments have drawn attention in the nutrition and sports supplement industry, where certification claims are widely used in marketing.