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sports nutrition
Trends
- 1Herbalife India Named Official Nutrition Partner of Indian Olympic Association▼Herbalife India Becomes Official Nutrition Partner for Indian Olympic Association
Herbalife India has been announced as the official nutrition partner of the Indian Olympic Association, a deal that will see the nutrition company support Indian athletes ahead of upcoming international competitions, including the Olympic Games. The partnership links a major direct-selling nutrition brand with India's growing push for Olympic success and highlights the increasing commercial investment in Indian sport.
- 2Sports Dietitian Says 'Third-Party Tested' Labels Not Enough●"Third-Party Tested" Isn't Good Enough, Sports Dietitian Tells Supplement Brands
A sports dietitian is telling supplement brands that a 'third-party tested' claim on its own does not guarantee product quality or safety. The criticism, reported by industry publication Nutritional Outlook, argues that testing labels can be vague about which substances were checked, by whom, and to what standard. The comments add to ongoing scrutiny of certification practices in the sports nutrition industry.
- 3Optimum Nutrition launches multi-functional shakes●Optimum Nutrition unveils multi-functional shakes
Optimum Nutrition has unveiled a new line of multi-functional shakes, according to Food Business News. The product line is positioned to serve multiple nutrition needs in a single drink, expanding the brand's offering beyond its traditional sports supplements. Details on ingredients, pricing and availability have not yet been widely reported.
- 4Chartwells Higher Education Highlights Sports Nutrition Work●From NFL Training Camps to Special Olympics: How Chartwells Higher Education Feeds Champions
Chartwells Higher Education is drawing attention for its food service work with elite athletes, spanning NFL training camps and the Special Olympics. The company says its programs provide tailored nutrition to help athletes at every level perform and compete, positioning campus dining operations as part of a broader effort to feed athletes considered champions both on and off the field.