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University of California, Berkeley
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- 1Databricks Pays $22.8 Million to Name Cal's Football Field●Databricks is Putting Its Name on Cal’s Football Field. The $22.8 Million Bet Is Much Bigger Than College Sports.
Data analytics company Databricks has agreed to pay $22.8 million for naming rights to the University of California, Berkeley's football field. The deal is being framed as more than a college sports sponsorship: Databricks was founded by Berkeley alumni, and the agreement signals how tech companies are deepening ties with university programs amid intense competition for AI talent and brand visibility.