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- 1Quest Nutrition Launches Campaign About the Athlete in Everyone▼Quest Nutrition Finds the Athlete Hiding in All of Us — LBB
Quest Nutrition has launched a new advertising campaign built around the idea that an athlete exists inside everyone, according to trade publication Little Black Book. The creative frames everyday people as capable of athletic effort, positioning the brand's protein products alongside ordinary routines rather than elite sport. Details of the campaign's scope, markets and creative partners were not provided.
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Little Black Book, the creative advertising publication, has released a Radio LBB feature focused on video games. The instalment gathers industry voices and curated picks around gaming, reflecting the medium's growing pull on the advertising and creative world as brands court gamers and games increasingly shape popular culture and commercial storytelling.
- 3Supreme Music Interviews Composer Jonas Lay▼Supreme Music Asks Jonas Lay: And What About Music? — LBB
Supreme Music has published an interview with composer Jonas Lay on industry publication Little Black Book, under the heading 'And What About Music?'. The piece appears to be part of a series of conversations with music makers in advertising, though the available details about what Lay discussed are limited to the headline.
- 4ITG Named Global Content Partner for Merlin Entertainments▼ITG Appointed Global Content Partner for Merlin Entertainments — LBB
ITG has been appointed as the global content partner for Merlin Entertainments, the company behind attractions such as Legoland and Madame Tussauds. The deal makes ITG responsible for creating content across Merlin's worldwide portfolio of entertainment brands, covering marketing and audience engagement on a global scale.