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Kelly Day
Trends
- 1Amazon's Kelly Day Says AI Will Unlock Creative Risk●Amazon’s Kelly Day Says AI Will Unlock “Creative Risk” & Help Unearth The Next ‘Fleabag’
Kelly Day, a senior Amazon executive overseeing its video business, says artificial intelligence will enable greater creative risk-taking and help discover breakthrough shows like the acclaimed comedy 'Fleabag'. She argues AI tools can lower production costs and surface new talent, making it easier for streamers to back unconventional projects. The remarks come as the entertainment industry continues debating AI's role in content creation, with many creators and unions voicing concerns.
- 2Amazon Executive Says AI Will Unlock Creative Risk▼Amazon’s Kelly Day Says AI Will Unlock “Creative Risk” & Help Free Up Creatives Working On The Next Big Hit
Kelly Day, an Amazon executive overseeing its video business, said artificial intelligence will unlock greater "creative risk" in entertainment and free up creatives to focus on developing the next big hit. Her comments position AI as a production tool rather than a replacement for talent, touching an ongoing industry debate over how studios adopt AI in content-making.