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Heron Preston
Trends
- 1Heron Preston Partners With Formula E on GEN4 Design●EXCLUSIVE: Heron Preston Partners With Formula E on Fashion, Materials and GEN4 Design
Designer Heron Preston has entered a partnership with Formula E covering fashion collections, materials innovation and design work on the series' upcoming GEN4 race car. The collaboration, reported exclusively by WWD, links the streetwear designer's sustainable materials focus with the all-electric racing championship. Details of the scope and timing of the collaboration have not yet been fully disclosed.
- 2Heron Preston and Formula E team up on motorsport fashion●Heron Preston and Formula E partner to rethink motorsport fashion
Streetwear designer Heron Preston has announced a partnership with the Formula E electric racing series aimed at rethinking what motorsport fashion looks like. The collaboration will reinterpret team and series apparel through Preston's design lens, aligning the all-electric championship with a designer known for workwear-influenced streetwear and sustainable production.