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Gen Z founders
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- 1Gen Z friends turn pickle obsession into Rs 81 crore startup▼Gen Z friends turned their shared pickle obsession on TikTok into a food startup now valued at Rs 81 crore
A group of Gen Z friends has built a food startup around their shared love of pickles, a passion they first showcased on TikTok. The venture, which grew out of their viral content, is now valued at Rs 81 crore. The story highlights how social media fandoms can be converted into real consumer brands.