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Coupang
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- 1Baemin and Coupang escalate quick commerce rivalry in South Korea●Baemin, Coupang in heated quick commerce rivalry with own logistics, retail tie-ups
Baemin and Coupang are locked in an intensifying quick commerce battle in South Korea, with both companies building out their own logistics networks and retail partnerships to win customers in fast delivery. Baemin, long the leader in food delivery, is pushing into quick commerce, while Coupang leverages its Rocket Delivery infrastructure. The competition is reshaping Korea's online retail and delivery market.